Tim Ferris is doing it again.  Riding on the wave of the 4 Hour Work Week, he is rolling out the 4 Hour Body this week – http://www.fourhourbody.com.  I have multiple version of the 4 Hour Work Week so I was one of a few hundred people to take part in the initial pre-order.  I hope to see the multiple signed copies I ordered in a few days.  While I was excited about the hoopla with the new book, I didn’t realize I was actually being part of one of Tim’s elaborate experiments.  Tim isn’t just coordinating a book launch, he is attempting to knock the Guinness Book of World Records out of their annual top position on the New York Times best sellers list during the traditional week that the book is released each year.  Click here to help the cause.

One of the things I’ve learned about Tim is that he’s playing a different game than the rest of us.  Trying to keep up with Tim Ferris’ out of the box thinking, is probably like playing golf with Tiger Woods.  Same equipment, but it’s a different game.   He serves as a constant reminder that the limits aren’t where you think they are.