Trying to give a Seth Godin book a reasonable explanation is sort of like trying to describe a painting to someone who is blind.  Poke the Box is unlike any book I have read.  At under 100 pages, it may be one of the shortest hard cover books you may have on your shelf.

It’s not a book it’s a tool

And it does belong on your shelf.  The version I have is about twice as thick as the one you might have.  That’s because I fold down pages I think are important.  There are probably as many folded pages as unfolded pages.  The message is simple -do something.   The rest will follow naturally.