Trying to give a Seth Godin book a reasonable explanation is sort of like trying to describe a painting to someone who is blind.  Poke the Box is unlike any book I have read.  At under 100 pages, it may be one of the shortest hard cover books you may have on your shelf.    And it does belong on your shelf.  The version I have is about twice as thick as the one you might have.  That’s because I fold down pages I think are important.  There are probably as many folded pages as unfolded pages.  The message is simple -do something.   The rest will follow naturally.